Surrealistic lollipops 9/20/2015 •

Surrealistic lollipops

The creations by Salvador Dali can be found not only in different museums of the world, but also in most candy shops.

In 1957 the entrepreneur Enric Bernat became the chief of Granja Asturias, a Spanish confectionary factory. He carried out market research and found out that 67% of all consumers of lollipops produced by the factory are children. However, parents were a bit dissatisfied, because kids always stained with sticky boiled sweets.

Bernat made a brave decision to take out of production all sweets and in a year the company started to produce and sell only one type of candies – a lollipop mounted on a stick. At first Bernat wanted to name it "Goal" for its round form resembled that of a ball, but after the ad song "Chupa, chupa, chupa chups" (in Spanish chupar means "to lick") people started to call it chupa-chups and Bernat reconciled with this name.

The new brand didn't have a unique logo or wrapping and the entrepreneur asked… Salvador Dali to make a design! The artist agreed and created the logo that is now famous across the whole world.

#culture #history

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