The San Francisco 49ers are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National Football Conference (NFC) West division. The team plays its home games at Levi's Stadium in Santa Clara, California, located 38 miles (61 km) southeast of San Francisco in the heart of Silicon Valley. Since 1988, the 49ers have been headquartered in Santa Clara. The name "49ers" comes from the prospectors who arrived in Northern California in the 1849 Gold Rush.

The 49ers official cheerleading squad is called the 'Gold Rush'. Started in the early 1980s, the first squad consisted of 14 dancers. In November 2018, shortly before the start of a game against the Oakland Raiders, a cheerleader for the San Francisco 49ers appeared to kneel during the US national anthem, becoming the first NFL cheerleader to do so. The act of kneeling during the national anthem began with the quarterback Colin Kaepernick to raise awareness about racism and police brutality.

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