John Harvey Kellogg, M.D. (February 26, 1852 – December 14, 1943) was an American medical doctor in Battle Creek, Michigan, who ran a sanitarium using holistic methods, with a particular focus on nutrition, enemas, and exercise. Kellogg was an advocate of vegetarianism for health and is best known for the invention of the breakfast cereal known as corn flakes with his brother, Will Keith Kellogg.

He is best known for the invention of the famous breakfast cereal, Corn Flakes, in 1878. Originally, he called this cereal Granula, which he later changed to Granola in 1881. However, due to patent rights, he had to once again change the name to Corn Flakes. These Corn Flakes were invented as part of his health regimen to prevent masturbation. His belief was that bland foods, such as these, would decrease or prevent excitement and arousal.

Enjoy your breakfast.

More Info: en.wikipedia.org