The event was launched in 1996 and since that time it is observed annually on 20 October. The campaign was dedicated to the problem of raising awareness of prevention and treatment of metabolic bone disease and, obviously, osteoporosis.

The founders of the event say that their main aim is to make people pay more attention to their health grounds as the early detection of the disease is essential.

Today the event involves campaigns by osteoporosis patient societies from all over the world.