Bullwinkle J. Moose is a fictional character in the 1959–1964 animated television series "Rocky and His Friends" and "The Bullwinkle Show", often collectively referred to as Rocky and Bullwinkle, produced by Jay Ward and Bill Scott. When the show changed networks from ABC to NBC, its name was changed to "The Bullwinkle Show", reflecting the popularity of Bullwinkle.

Bullwinkle shared a house with his best friend Rocky in the fictional small town of Frostbite Falls, Minnesota, a spoof of the real-life American town of International Falls, Minnesota. Bullwinkle attended college at "Wossamotta U" on a football scholarship. He is a long-time supporter of the Bull Moose Party, and at one time was the part-owner, part-governor of the island of Moosylvania.

Bullwinkle was noted for being well-meaning, but also quite dim-witted, which made for a source of jokes and plot devices during the show's run. Despite this, the so-called "moronic moose" often aided the brains of the "moose-and-squirrel" duo, Rocky, during their various adventures. Although on opposite ends of the I.Q. scale, he and the "plucky squirrel" had a shared sense of optimism, persistence and traditional ethics and moral standards. Although not as intelligent as Rocky, Bullwinkle often made references breaking the fourth wall, so he was not always as clueless as he appeared.

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