Since 1928, Brylcreem is an iconic product of men's hair styling. Founded in Birmingham by County Chemicals, it was created as hair cream that was originally only sold to barbers. Men flocked to Brylcreem in droves to recreate that clean, smart hairstyle that was the fashion at the time.

During World War II, members of the Royal Air Force were known as Brylcreem Boys thanks to their tidily done hair.

The 1950s saw an even further increase with Brylcreem becoming the most dominant product in men's hairstyling. Brylcreem must have been thanking their lucky stars that the super-styled Teddy Boy look was so popular.

The 80s and 90s saw a slight renaissance when the brand tried to reinvent itself for the youth market. In 1997, David Beckham became the face of Brylcreem and showed that it wasn't just for those neat hairstyles of a different era.

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