Bisto is a well-known brand of traditional British foods in the United Kingdom, most famous for its gravy products. The very first Bisto product, in 1908, was a meat-flavoured gravy powder, which rapidly became a bestseller in the UK. It was added to gravies to give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named "Bisto" because it "Browns, Seasons and Thickens in One".

Bisto is notable both for the age of its brand and for the advertising campaigns it has used. In 1919, the Bisto Kids (created by illustrator Will Owen (1869–1957)) appeared in newspapers and soon became popular. The Bisto Kids were a boy and girl in ragged clothes, who would be illustrated catching the odour of Bisto on the breeze and exhale longingly, "Aah, Bisto!"

In Birmingham in the 1930s a competition was held to choose a name for the two Bisto twin characters, a boy and a girl smelling Bisto's gravy. The competition was won by Mr and Mrs Simmonds, who named the twins after themselves, calling them Bill and Maree. They were awarded a china doll.

The Bisto Kids were also part of more elaborate advertising campaigns in later years. Although the Bisto Kids have not been included in Bisto advertising since 1996, many people still recognise them.

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