The musical group, The Beatles, opened the Apple Boutique in London, England in 1967. This venture by The Beatles proved to be disastrous. The boutique that was opened in London lasted less than a year. It closed in July 1968 almost 8 months after it had opened. The shop was one of the first business ventures by The Beatles' fledgling Apple Corps.

The Apple Boutique was a retail store located in a building on the corner of Baker Street and Paddington Street in Marylebone, an affluent inner-city area of central London, England (located within the City of Westminster and part of the West End). The concept of the shop was that everything in it was for sale. Its aim, as described by Paul McCartney, was to create "a beautiful place where beautiful people can buy beautiful things".

The Baker Street shop location should have been ideal. It is a place most famous for its connection to the fictional detective Sherlock Holmes, who lived at a fictional 221B Baker Street address in the northern part of the street. This area was originally a high class residential one; it should have caused the shop to be very successful. Also, the street is served by the London Underground by Baker Street tube station, one of the world's oldest surviving underground stations. The shop was truly never hard to find or to personally reach to do shopping.

More Info: www.beatlesbible.com