Video Cassette Recording (VCR) is an early domestic analog recording format designed by Philips. It was the first successful consumer-level home video cassette recorder ever released by Philips. The VCR format was introduced in the U.K. and Europe in 1972, just after the Sony U-matic format in 1971. The cost of the VCR was then equivalent to that of a small model automobile.

The VCR format introduced many of the features initially found only on video cassette recorders. They were later found on other consumer electronic devices. The features include: piano-key controls, a clock with timer, and a built-in tuner for recording television shows. Initial playing times were up to 60 minutes. But, the 60 minute tapes were not the most reliable. The thinness of the tapes caused them to break.

Later VCR-LP (long-play) tapes were introduced. VCR-LP used a different recording system (slant azimuth) which allowed them to use a slower tape speed. Next in 1979 Grundig, a German manufacturer of consumer electronics, developed the SVR (Super Video Recording) format. Looking to make their products even better, a few years later Philips and Grundig introduced Video 2000 making VCR, VCR-LP and SVR all obsolete.

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