Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising icon and mascot of the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (returned in 2009 to 2011 and 2013 in a Geico Commercial) conclude with a human finger poking the Doughboy's stomach. The Doughboy responds when his stomach is poked by giggling (Hoo-Hoo!, or earlier on, a slight giggle "tee hee").

The Pillsbury Doughboy was created by Rudy Perz, a copywriter for Pillsbury's longtime advertising agency, Leo Burnett. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). Perz imagined a living doughboy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls, he gave it a scarf, a chef's hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach. The Doughboy was originally designed by Milt Schaffer and brought to life using stop motion clay animation.

The first Poppin' Fresh commercials aired in October 1965. Since then, Pillsbury has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a MasterCard commercial, with the Jolly Green Giant, the Morton Salt Girl, the Vlasic stork, and Count Chocula, as some of the ten merchandising icons, depicted as having dinner together.

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