Cadbury World is a visitor attraction, featuring a self-guided exhibition tour, created and run by the Cadbury chocolate company.

Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury's Bournville manufacturing site, and has expanded and developed its content through 'continuous improvement'.

Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year, and delivering a respected education programme (linking back directly to the educational advancements and interests of the company's original founding fathers).

Cadbury World offers its visitors the opportunity to explore and discover chocolate's history, and to learn about the origins and story of the Cadbury business, which is part of Mondelez, the world's second largest confectionery manufacturer.

More Info: en.wikipedia.org