Lollywood is the name given to the film industry in which Asian country?

The Lahore film industry, also known by its sobriquet Lollywood and Gotham, is the oldest film industry of Pakistani cinema based in Lahore, Punjab, Pakistan. Between 1929 to 2007, Lahore was the center of Pakistani cinema, producing films in both Punjabi and Urdu languages. Since 2007 however, Karachi has largely overtaken Lahore in Urdu film productions, while Lollywood today is more oriented towards Punjabi cinema. The word "Lollywood" was first coined in the summer of 1989 in Glamour magazine published from Karachi by gossip columnist Saleem Nasir.

Film operations started out in Lahore in 1920s, now in Pakistan. The first silent film, The Daughters of Today, was released in 1924 in Lahore, the city had nine operational cinema houses. Movies shown at these cinemas were mostly local productions from Bombay and Calcutta, and seldom from Hollywood and London.

After the independence of Pakistan in 1947, Lahore was the only film production centre in the newly founded Pakistan and on 7 August 1948 it released the first film, titled Teri Yaad. Since then, film production centres have been opened in the cities of Karachi and Peshawar. The film industry from late 60s to early 80s is considered the golden era.