Scooby-Doo is an American animated franchise based around several animated television series and animated, as well as live action, movies. There are five main characters in the franchise: Scooby-Doo, Shaggy Rogers, Fred Jones, Velma Dinkley, and Daphne Blake—known as "Mystery Incorporated".

Norville "Shaggy" Rogers is a fictional character in the Scooby-Doo franchise. He is a cowardly slacker and the long-time best friend and owner of his cowardly Great Dane Scooby-Doo. Shaggy is more interested in eating than solving mysteries. He and Scooby are the only characters to appear in all iterations of the franchise. Shaggy has a characteristic speech pattern, marked by his frequent use of the filler word "like" and, when startled, his exclamations of "Zoinks!". His nickname derives from the shaggy style of his sandy-blond hair. He also sports a rough goatee. His distinctive clothing consists of a green v-neck T-shirt and brownish red bell-bottom pants.

The four teenage lead characters of Scooby-Doo were inspired by four of the main characters from the 1959-63 American sitcom The Many Loves of Dobie Gillis, with Shaggy having been derived from the character Maynard G. Krebs, as played by Bob Denver. Maynard's beatnik-style goatee, general appearance, and use of the word "like" as a form of punctuation all found their way into the character of Shaggy, with the base personality of the character updated to make him a hippie rather than a beatnik.

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