The discount supermarket chain Lidl is based in which country?

Lidl, pronounced "leedle" (rhymes with needle), the German discount supermarket chain is vying with its discount competitor Aldi to establish a foothold in the United States. Lidl Stiftung & Co. KG, formerly Schwarz Unternehmenstreuhand KG, is a German global discount supermarket chain, based in Neckarsulm, Germany, that operates over 10,000 stores across Europe. The first Lidl discount store was opened in 1973. Since launching in the United Kingdom in September 1994, Lidl has grown consistently, and today has over 650 stores there. Lidl opened its first U.S. stores in June 2017. It started with 20 stores in Virginia, North Carolina and South Carolina and it plans to have a hundred stores on the East Coast by the summer of 2018.

Lidl has a zero waste, no-frills, pass the savings to the consumer approach of displaying most products in their original delivery cartons, allowing the customers to take the product directly from the carton. When the carton is empty, it is simply replaced with a full one. Staffing is minimal, so that a value and savings may be realized by the consumer and wages are higher for employees. The marketing savings realize a profit for consumer and investor alike. Lidl has carved out its own niche with this approach.