Puff Daddy's line of clothing is called "Sean John Clothing". This line of clothing was formed in 1998 and the first line of apparel bearing the Sean John label was publicly introduced in 1999. In 2004 the company opened its first retail store in New York, NY.

Sean John Combs, known by his stage names Puff Daddy, Puffy, P. Diddy, and Diddy owns the Bad Boy Entertainment (BBE) Group. Combs's clothing is a part of the BBE group. Sean John Clothing, Inc. is a designer and marketer of men's, boy's, and women's apparel. Sean Jean Clothing caters to customers aged between 12 and 45, selling its apparel through retailers such as Bloomingdale's, Macy's, Belk's, Carson Pirie Scott, Bernini, and Fred Segal.

The company operates its flagship store in New York City. It was the first of what was expected to be a chain of company-owned retail outlets within the United states and several other countries.

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