The Big Texan Steak Ranch is a steakhouse restaurant and motel located in Amarillo, Texas, United States, which opened on the previous U.S. Route 66 in 1960. It relocated to its present location on Interstate 40 in 1970.

The Big Texan is best known for its 72 ounce (4.5 pounds or 2.04 kg) steak. The steak is free to anyone who, in one hour or less, can eat the entire meal, consisting of the steak itself, a bread roll with butter, a baked potato, shrimp cocktail, and a salad; otherwise, the meal costs $72 US. This challenge began back in 1960 when the restaurant hosted a 1 hour Steak Challenge featuring 12 eaters competing for $60 and bragging rights. To date, over 10,000 people out of about 70,000 people who attempted this challenge have accomplished this feat.

The 72oz Steak Challenge meal is shown in the movie "Waking Up in Reno", with Billy Bob Thornton taking the challenge. It is also shown on the Travel Channel's "Man v. Food", where host Adam Richman completes the challenge and in Anthony Bourdain: "No Reservations", where Bourdain declines to compete but his cameraman takes part and fails.

The Big Texan Steak Ranch is also known for its Cadillac white stretch limos with longhorn hood ornaments, one of which appears in the 2006 animated film "Cars" as Texas oil baron "Tex Dinoco". The Big Texan Steak Ranch with its "free 72-ounce steak if consumed in 60 minutes" are acknowledged in the film's credits.

More Info: www.bigtexan.com