Do you remember the commercials for "Buster Brown Shoes"? It went ... "I'm Buster Brown. I live in a shoe. This is my dog Tige. He lives in here too"!

Buster Brown started out in the comic strip world in 1902. He became associated with the Brown Shoe Co. in 1904. He even had a style of boys clothing named for him. He was drawn by Richard F. Outcault and the comic strip was published in the New York Herald.

Buster Brown's association with shoes began with John Bush, a sales executive with the Brown Shoe Company; he persuaded his company to purchase rights to the Buster Brown name, and the brand was introduced to the public at the 1904 World's Fair.

In the 1940s and '50s The Brown Shoe Company made a foray into the comic book publishing industry with Buster Brown Comics, on which a retailer could rubber-stamp their address. The comics featured the characters on the cover, but contained different adventure features, not necessarily related to Buster Brown.

Finally, Buster Brown and his dog were revived with an updated, more contemporary look for a brief advertising campaign in the 1980's and 1990's by the Brown Shoe Company.

More Info: en.wikipedia.org