What was the former name of Times Square before being renamed in 1904?

Times Square is a major commercial intersection, tourist destination, entertainment center and neighborhood in the Midtown Manhattan section of New York City at the junction of Broadway and Seventh Avenue. It stretches from West 42nd to West 47th Streets. Brightly adorned with billboards and advertisements, Times Square is sometimes referred to as "The Crossroads of the World", "The Center of the Universe", "the heart of The Great White Way", and the "heart of the world".

Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the newly erected Times Building – now One Times Square – the site of the annual New Year's Eve ball drop which began on December 31, 1907, and continues today, attracting over a million visitors to Times Square every year.

When Manhattan Island was first settled by the Dutch, three small streams united near what is now 10th Avenue and 40th street. These three streams formed the "Great Kill" (Dutch: Grote Kill). From there the Great Kill wound through the low-lying Reed Valley, known for fish and waterfowl and emptied into a deep bay in the Hudson River at the present 42nd Street. The name was retained in a tiny hamlet, Great Kill, that became a center for carriage-making, as the upland to the south and east became known as Longacre.