What was the name of the British national newspaper that ceased production after nine weeks in 2016?

The New Day was a British compact daily newspaper published by Trinity Mirror, launched on 29 February 2016. It was mainly aimed at a middle-aged female audience, and was politically neutral. The editor, Alison Phillips, intended readers to get through the newspaper in under 30 minutes.

The first edition was distributed as two million free copies, and the target for regular circulation was 200,000. After a drop in purchases to just 30,000 copies per day, it was announced on 4 May that the last edition would be published two days later, just nine weeks after its launch.

It established an online presence through social media as opposed to a website. Trinity Mirror chief executive Simon Fox said the paper filled "a gap in the market for a daily newspaper designed to co-exist in a digital age". Fox said that the number of people buying a daily newspaper had been declining by 500,000 a year, and those readers could be tempted to consider The New Day.