When was Nescafe instant coffee first launched?

Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. Nestlé first introduced their flagship coffee brand in Switzerland on 1 April 1938. Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest. Max Morgenthaler led the development project. Nestlé introduced the new product under the brand name "Nescafé" on 1 April 1938. Nescafé is a soluble powdered coffee that became an American staple during World War II.

In the United States, Nestlé used the Nescafé name on its products until the late 1960's. Later,  Nestlé introduced a new brand in Canada and the U.S. called Taster's Choice, which supplanted Nescafé for many years. The company continues to sell Taster's Choice as a separate product, branded as superior to Nescafé and higher priced. While the Nescafé brand was created for soluble coffee, it has subsequently been used as an umbrella brand on a number of instant coffee products, including, in the UK, Gold Blend and Blend 37 freeze-dried coffees.