The London Marathon (presently known through sponsorship as the Virgin Money London Marathon) is a long-distance running event held in London, United Kingdom, part of the World Marathon Majors. The event was first run on 29 March 1981 and has been held in the spring of every year since. Since 2010, the race has been sponsored by Virgin Money.

The London Marathon was founded in 1981 by former Olympic champion and journalist Chris Brasher and athlete John Disley. Shortly after completing the New York City Marathon in November 1979 Brasher wrote an article for The Observer newspaper which began:

To believe this story you must believe that the human race be one joyous family, working together, laughing together, achieving the impossible. Last Sunday, in one of the most trouble-stricken cities in the world, 11,532 men and women from 40 countries in the world, assisted by over a million black, white and yellow people, laughed, cheered and suffered during the greatest folk festival the world has seen.

Inspired by the people of New York coming together for this occasion, he asked "whether London could stage such a festival?" The following year Brasher and Disley made trips to America to study the organisation and finance of big city marathons (such as those in New York and Boston).

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