When was the slogan "Got Milk!" first launched as a commercial?

This specific slogan was first launched in 1993 to encourage consumers to drink more milk. Many of the ads that have used this slogan featured celebrities with milk mustaches, or individuals trying to swallow sticky food items that were in need of a refreshing drink to wash it down.

This ad has been hugely successful. According to Gotmilk.com, "Got Milk?" is recognized by 90% of Americans, and continues to be used by the National Dairy Promotion and Research Board (NDB), formed in May 1984 under the authority of the U.S. Department of Agriculture to promote using milk all throughout America.

The phrase itself was created by the U.S. advertising agency Goodby, Silverstein & Partners.

More Info: en.wikipedia.org

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13 Comments

chuckb

Got CH3NO2?

earlepg

When stumped on a date, I usually guess at one of the middle dates. This time I didn't know, but thought it was the most recent date (no second thoughts or "second chance" needed).

Char

patrhea, it happens

Char

Carole Cottrell, thanks I didn't know that

Char

Puppermom, we keep hoping she'll come back

Char

Pat Wells, I loved oat milk and cashew milk the best

Pat Wells

The ad tried to get all of the lactose-intolerant adults to drink milk. Thankfully, there are several alternatives now--almond milk, soy milk, oat milk, etc.