The Gangnam district is one of twenty-five districts that comprise the capitol and most populous city in S. Korea, Seoul. The literal translation is South of the River. It is the fourth largest and third most populous district and borders the south side of the Han River.

Gangnam has a high concentration of the rich and famous in Korea and can be compared to Beverly Hills, California.

Gangnam is considered as the national capital of education, which is one of the decisive factors to make Gangnam the most attractive destination in South Korea.

Cheongdam-dong is notable as an upmarket shopping area, with stores of global and local luxury brands, such as MCM Haus flagship store; Vera Wang's third global and first Asian flagship store 'Vera Wang Bridal Korea.

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