The Prancing Horse is the symbol of Italian sports car manufacturer Ferrari and its racing division Scuderia Ferrari. Originally, the symbol was used by World War I pilot Francesco Baracca on his airplane.

Enzo Ferrari was a racing driver for Alfa Romeo in the earlier decades of the twentieth century. Following one of his wins at the Targa Florio, he met Francesco Baracca's parents, who told him that their son used to paint a prancing horse (from his family's coat of arms) on his airplane. They suggested that if Ferrari painted the horse on his cars, he would have good luck. Ferrari took their advice and started to use the black Prancing Horse on a yellow background (yellow being one of the colors of the city flag of his native Modena) as the official Ferrari logo.

Scuderia Ferrari was formed to race cars manufactured by Alfa Romeo, but after the foundation of Auto Avio Costruzioni (later known as "Ferrari"), Ferrari began to use his company's cars.

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