Which company spent the most money to advertise in the 1996 Olympics?

Athletes weren't the only competitors at the 1996 Olympic Games -- some major corporations competed as well. Many critics at the time considered this the most commercial Olympics ever.

Some of the greatest success stories involved advertisers and marketing strategists who staked millions of dollars on the Atlanta Games. Coca-Cola got high marks from ad executives.The company spent at least $60 million on its "For the Fans" campaign, airing nearly 100 commercials, both old and new. Still, some critics saw the soft-drink maker's approach as overkill. Some even dubbed the 1996 Olympics "The Coca-Cola Games."

When the city of Atlanta welcomed the world to the 1996 Olympic Games, as both a longtime Olympic sponsor and hometown brand, Coca-Cola made the most out of the opportunity to host the Games in its own backyard. It welcomed nearly 800,000 fans to the 12-acre Coca-Cola Olympic City attraction in downtown’s Centennial Olympic Park and delighted collectors from around the world with a pair of Coca-Cola Olympic Pin Trading Centers. It’s now known as Pemberton Place, home of the World of Coca-Cola, the Georgia Aquarium and the Center for Civil and Human Rights.