From 1984 to 1995, viewers of the syndicated TV show "Lifestyles of the Rich and Famous" were encouraged by its host Robin Leach (at the end of each episode) to have “champagne wishes and caviar dreams”. This is a phrase that became his signature catch phrase of the reality show.

The show "Lifestyles of the Rich and Famous" was one that allowed people to peek into the opulent lives of ultra-rich professional athletes, renowned business moguls, and prominent movie actors/actresses. The show's production value, format, and host were however mostly always tongue-in-cheek. It would look at flashy, wasteful lifestyles, but it tried to present many things (wealthy purchases) as a lark. The show was intended to function as an escapist fantasy according to its producers. Leach never insinuated that the series only provided lifestyles that were 'normal'.

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