Who was the first sponsor of the British TV soap opera "Coronation Street"?
"Coronation Street" is a British soap opera created by Granada Television and shown on ITV since 9 December 1960. The programme centres around a cobbled, terraced street in Weatherfield, a fictional town based on inner-city Salford.
Originally broadcast twice weekly, the series began airing six times a week in 2017. The programme was conceived by scriptwriter Tony Warren. Warren's initial proposal was rejected by the station's founder Sidney Bernstein, but he was persuaded by producer Harry Elton to produce the programme for 13 pilot episodes, and the show has since become a significant part of British culture.
Cadbury was the first sponsor of Coronation Street beginning in July 1996. In the summer of 2006, Cadbury Trebor Bassetts had to recall over one million chocolate bars, due to suspected salmonella contamination, and Coronation Street stopped the sponsorship for several months. In 2006, Cadbury did not renew their contract, but agreed to sponsor the show until Coronation Street found a new sponsor. Harveys then sponsored Coronation Street from 30 September 2007 until December 2012.
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