Gucci is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian 'Dolce Vita'.

Alessandro Michele (born 25 November 1972) is an Italian fashion designer. In January 2015, he was appointed creative director of Gucci, the Italian fashion luxury house where he had been working since 2002. Known for his maximalist designs, Alessandro Michele relaunched Gucci's popularity with a 'Geek-Chic' props. He is responsible for all of Gucci's collections and global brand image.

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