McVitie's is a British snack food brand subsidiary owned by United Biscuits (Pladis Global). The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 in Edinburgh, Scotland.

In 2007, United Biscuits licensed the McVitie's brand to Meiji Seika Kaisha Ltd for biscuit production in Japan. In 2009, McVitie's biscuits were voted the most popular biscuits to dunk in tea.

In June 2014, McVitie's announced their intention to make 157 shop floor roles redundant at their Manchester manufacturing facility. This redundancy (lay-off) announcement was also due to the modernisation agenda of the company and also involves a move from an 8-hour 5 day operation, to a 12-hour 7 day operation.

That same year, the entire division was bought out by Turkish company Yildiz which in 2016 grouped some of its subsidiaries including United Biscuits as Pladis Global (United Biscuits).

Pladis Global is one of the fastest growing snacking companies in the world. The company was established in January 2016 when Yıldız Holding brought together United Biscuits, Ülker, Godiva Chocolatier and DeMet’s Candy Company as one enterprise.

The company has 34 factories in 13 countries and its products reach approximately 4 billion people worldwide in 120 countries across Europe, Africa, Asia and the Americas.

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