Christian Dior SE, commonly known as Dior, is a French luxury goods company controlled and chaired by French businessman Bernard Arnault, who also heads LVMH Moët Hennessy – Louis Vuitton SE, the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. Since 1997, the CEO is Sidney Toledano.

Dior has created strong partnerships with Hollywood celebrities and social media influencers, working closely with these individuals to reach more demographics and re-establish its identity as a new, modern brand, despite the fact that it has been around for a while. This has allowed the brand to portray a more populist image and attract a wider audience.

Two of the many celebrities that they have used are: Charlize Theron: 'J'Adore Dior perfume (2004–present) and Johnny Depp: 'Dior Sauvage' fragrance (2015–present).

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