99 Francs is a 2000 novel by French writer Frédéric Beigbeder. Frédéric Beigbeder (born 21 September 1965) is a French writer, literary critic and television presenter.

The book was released in France on August 2000 through Grasset & Fasquelle and has since been re-released under the titles € 14.99 and € 5.90. Shortly after the book's initial release Beigbeder was fired from his advertising job after his employers read 99 Francs.

In 2007 the book was adapted into a film by the same name that was directed by Jan Kounen and written by Nicolas & Bruno. It was praised by Agora Vox as being "uncompromising".

The book follows Octave Parengo, a successful copywriter that appears to have it all. Not only is his job going well, but he has surrounded himself with expensive material goods, beautiful women, and much cocaine. That easygoing life ends when he becomes disillusioned with his life and his job after a meeting with a client.

Jonathan Evans questioned the book's 2002 English translation, which changed the book's setting from France to England as well as changing francs to pounds.

More Info: en.wikipedia.org