The Hollywood Sign (formerly the Hollywoodland Sign) is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. It is situated on Mount Lee, in the Hollywood Hills area of the Santa Monica Mountains. Spelled out in 45 ft (13.7 m)-tall white capital letters and 350 feet (106.7 m) long, it was originally created in 1923 as a temporary advertisement for a local real estate development, but due to increasing recognition, the sign was left up.

The sign was erected in 1923 and originally read "HOLLYWOODLAND". Its purpose was to advertise the name of a new housing development in the hills above the Hollywood district of Los Angeles. In 1949, the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign. The contract stipulated that "LAND" be removed to spell "Hollywood" and reflect the district, not the "Hollywoodland" housing development.

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