In U.S. media ads, what has been "The Fabric of Our Lives"?

In U.S. media ads, "The Fabric of Our Lives" is cotton. Cotton advertisements (short films and/or written notices) point out that 'Cotton' is more than just an ingredient on a label, it's an ingredient in every person's life.

According to Cotton Incorporated, a non-profit organization funded by cotton growers in the USA, and the United States Department of Agriculture, cotton fabric (most simply put) is the fabric that appropriately breathes. Made from a soft, fluffy staple fiber, cotton grows in a boll around the seeds of the plant, (yes, boll, i.e. the rounded seeds capsule of plants such as cotton or flax). The fibers of cotton are hollow and upon close inspection resemble twisted ribbon.

Today, experts in the industry have proved that cotton fabric is probably one of the most popular in contents out there. It is easy to sew with, making it great for all beginners and advanced sewers alike. There are also many different types of cotton with different weights, weaves, prints, patterns, etc.

The most common top-weight cottons are voile, batiste, shirting, lawn, quilt-weight, poplin and gauze. Popular bottom-weight cottons are twill, canvas, plain-weave, velveteen, corduroy and denim. It can also be mixed with spandex making it great for pants, jackets, dresses, tank tops, and skirts that move with a person.