The Samsung Group (or simply Samsung) (Korean: 삼성) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea.

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.

According to Samsung's founder, the meaning of the Korean hanja word "Samsung" is "three stars". The word "three" represents something "big, numerous and powerful", while "stars" means everlasting or eternal, like stars in the sky. The basic color in the logo is blue, which Samsung has employed for years, supposedly symbolizing stability, reliability and corporate social responsibility.

Samsung has a powerful influence on South Korea's economic development, politics, media and culture and has been a major driving force behind the "Miracle on the Han River" (period of rapid economic growth in South Korea, following the Korean War (1950–1953), during which South Korea transformed from a developing country to a developed country).

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