Apollo 1 (initially designated AS-204) was the first manned mission of the U.S. Apollo manned lunar landing program. The planned low Earth orbital test of the Apollo Command/Service Module never made its target launch date of February 21, 1967, because a cabin fire during a launch rehearsal test on January 27 at Cape Kennedy Air Force Station Launch Complex 34 killed all three crew members—Command Pilot Virgil I. "Gus" Grissom, Senior Pilot Edward H. White II, and Pilot Roger B. Chaffee—and destroyed the Command Module (CM). The name Apollo 1, chosen by the crew, was officially retired by NASA in commemoration of them on April 24, 1967.

The names of the three astronauts on the Space Mirror at the Kennedy Space Center

More Info: en.wikipedia.org