Hoopoes are colourful birds found across Africa, Asia, and Europe, notable for their distinctive "crown" of feathers. Formerly considered a single species, the hoopoe has been split into three separate species: the Eurasian hoopoe, Madagascar hoopoe, and the resident African hoopoe.

The University of Johannesburg distinguishes itself from its previous institutions as a new, adaptable and progressive institution. Early on it was decided that UJ did not want a coat of arms and motto, as is custom with other tertiary educational institutions in South Africa. The administration decided to rather opt for a logo and brand identity. The design by Joey Hifi was chosen as the official logo of the university. Present in the design is two hoopoes 'Upupa Africana'. The hoopoe is the official mascot of the UJ Sports Bureau.

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