What company's jingle is composed of cat sounds?

In 1974, Ralston Purina launched a new cat food brand. It was christened Meow Mix.

His advertising agency was given the task of creating the launch campaign.

They came up with a great slogan: "Meow Mix. Tastes so good, cats ask for it by name."

The ad agency had an idea to create a jingle and film cats eating the new cat food. So they hired a singer named Linda November to sing it.

When they filmed the cats eating Meow Mix for the commercial, one of them choked a bit on a hairball - and when the ad agency viewed the footage, it looked like the cat was, actually, singing.

That's when they realized they could make it look like the cats were actually singing the jingle by using simple animation. Linda November watched the footage and lip-synced to the cat's mouth movements while singing what would become known as the Meow Mix jingle.

The commercial was a huge success, becoming one of the most memorable ads of all time. By 1976, Meow Mix was a top cat food brand.

People sang along for over 20 years - until the jingle was finally retired in 1996. But it was such a catchy jingle, people thought it was still running.

As a matter of fact, in a survey done 16 years after the jingle was taken off the air, 81 percent of respondents claimed to have heard the jingle in the last 12 months and 39 percent said they remembered the jingle better than they remembered their online passwords.

In 2019, Meow Mix brought the jingle back with a Meow Re-Mix.