The Magnus effect is the creation of a side wise force on a spinning cylindrical or spherical solid immersed in a fluid (liquid or gas) when there is relative motion between the spinning body and the fluid. Named after the German physicist and chemist Heinrich Gustav Magnus, who first (1853) experimentally investigated the effect, it is responsible for the “curve” of a served tennis ball or a driven golf ball and affects the trajectory of a spinning artillery shell.

The Magnus effect explains commonly observed deviations from the typical trajectories or paths of spinning balls used in many sports. In the case of a ball spinning through the air, the turning ball drags some of the air around with it. Viewed from the position of the ball, the air is rushing by on all sides. The drag of the side of the ball turning into the air (into the direction the ball is traveling) retards the airflow, whereas on the other side the drag speeds up the airflow. Greater pressure on the side where the airflow is slowed down forces the ball in the direction of the low-pressure region on the opposite side, where a relative increase in airflow occurs.

More Info: en.wikipedia.org