What is a Brannock Device?
The Brannock Device® is the standard foot measuring tool for the world's footwear industry. But few people are able to call the device by name, much less identify its inventor Charles Brannock.
Mr. Brannock's father Otis, joined with Ernest Parks in 1906 to found the downtown Park-Brannock Shoe Co. in Syracuse, New York. As a Syracuse University student, Brannock wanted to find the best way to measure the foot. The Brannock Device® dramatically improved the accuracy of a foot measurement to 95-96%.