What was the original slogan on this poster?

This was one of several striking US posters that appeared in World War 2 and that were targeted on non-combatants. The poster was produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale.

The name commonly given to the woman in the picture was “Rosie the Riveter”; but this was a misnomer. Ed Reis, a historian for Westinghouse, noted that the original image was not shown to female riveters during the war, so the association with "Rosie the Riveter" was unjustified. Rather, it was targeted at women who were making helmet liners out of Micarta. Reis joked that the woman in the image was more likely to have been named "Molly the Micarta Molder” or “Helen the Helmet Liner Maker."

Reis’s qualification was largely ignored. The image was later used to promote feminism: it was seen as an embodiment of female empowerment. Other political movements adopted versions of the picture. “Rosie” had become a meme.

Here is an overview of the answer options.

“Rosify yourself!” comes from a poster used by the Ad Council for the 70th anniversary celebration of the original poster, using a Facebook app.

“Yes we can!” was a slogan from the Obama era. It ran on adverts based on the “Rosie” poster, with an image of Michelle Obama in Rosie pose.

“Keep 'em firing!” was another World War II motivational poster slogan (but did not feature “Rosie”).

“We can do it!” was the original slogan on the so-called “Rosie” picture.