The logo for the Ralph Lauren Corporation depicts a polo player on a horse. Ralph Lauren (born 1939) launched the company in 1967 with a series of men's ties under the name 'Polo'.

Born Ralph Lifshitz, Lauren began his career as a tie salesman in the showroom of the Empire State Building, New York. His designs were tasteful and aimed at the American elite. In 1968, Lauren expanded his first menswear line to include tweed suits. During 1971, he added a women's line, which remained tasteful but with a feminine flare. In 1972, Lauren debuted his signature mesh sports shirt, adorned with the trademark of a polo player. They have been known as 'polo shirts' ever since.

The Ralph Lauren Corporation experienced phenomenal success after providing the costumes for the actors in the 1974 film version of 'The Great Gatsby'. Jay Gatsby, played by Robert Redford (born 1936), is renowned for his 1920s elegance, which perfectly aligned with Lauren's ambitions for his company.

During the 1980s, Lauren expanded his empire to include fashionable accessories, including pillows, throws, bed and bath products, furniture, and household paint. He also diversified his clothing lines to target customers of different pay grades by providing a wide range of prices. By the end of the decade, Ralph Lauren was a global sensation.

Lauren is quoted as saying, “I’m interested in longevity, timelessness, style—not fashion.” He intends his clothing to never become outdated.

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