Which company produces Walkers Snack Foods?
Walkers is a British snack food manufacturer mainly operating in the UK and Ireland. They are best known for manufacturing potato crisps, and other, non-potato-based snack foods. It holds 56 percent of the British crisps market.
Walkers was founded in 1948 in Leicester, England by Henry Walker, and in 1989 was acquired by Lay's owner, Frito-Lay, a division of PepsiCo.The Walkers site in Leicester is the largest crisp production plant in the world, producing over 11 million bags of crisps per day and using about 800 tons of potatoes.
In June 1999, PepsiCo transferred ownership of its Walkers brands out of England and into a Swiss subsidiary, Frito-Lay Trading GmbH. Subsequently, according to The Guardian, the UK tax authorities managed to claw back less than a third of what they might have received had an unchanged structure continued producing the same sort of level of UK profits and tax as Walkers Snack Foods had in 1998.
For the 2011 Comic Relief four celebrities each represented four new flavours. The Walkers brand (under PepsiCo) sponsors the UEFA Champions League. In 2019, Walkers reunited with the Spice Girls, with the 1990s girl band featuring in the brand's newest campaign.
Since 2008, Walkers has launched its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for their crisps. Six flavours were chosen from among the entries and released as special editions.