"The $64,000 Question" was an American game show broadcast in primetime on CBS-TV from 1955 to 1958, which became embroiled in the 1950s quiz show scandals. Contestants answered general knowledge questions, earning money which doubled as the questions became more difficult. The final question had a top prize of $64,000, hence the "$64,000 Question" in the show's title.

"The $64,000 Question" premiered June 7, 1955 on CBS-TV, sponsored by cosmetics maker Revlon and originating from the start live from CBS-TV Studio 52 in New York (later the disco-theater Studio 54).

Revlon, Inc. is an American multinational cosmetics, skin care, fragrance, and personal care company. Revlon is headquartered in New York City, Revlon was established in New York City on March 1, 1932, and is listed on the New York Stock Exchange. Revlon is sold in 150 countries and has many global locations including Mexico City, London, Paris, Hong Kong, Sydney, Singapore, and Tokyo.

Revlon was founded in New York City on March 1, 1932 in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. They started with a single product, a new type of nail enamel. The three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of nail enamel.

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