Max B. Yasgur (December 15, 1919 – February 9, 1973) was an American farmer, best known as the owner of the dairy farm in Bethel, New York at which the Woodstock Music and Art Fair was held between August 15 and August 18, 1969.

After area villages Saugerties (located about 40 miles (64 km) from Yasgur's farm) and Wallkill declined to provide a venue for the festival, Yasgur leased one of his farm's fields for a fee that festival sponsors said was $10,000.

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