Snapchat made its debut in summer 2011. The application was known as Picaboo back then and only later did it acquire its current name. The project was the result of collaboration of three people. Reggie Brown, Evan Spiegel and Bobby Murphy.

The first logotype appeared around the time the company was created. Evan Spiegel, Snapchat co-founder, claimed to have drawn it in his bedroom, on his computer. It took him as little as one evening to create the now-famous ghost-shaped figure. Trying to find the most suitable color scheme, he analyzed logos of quite a few popular applications. None of them used yellow, so Spiegel decided to stick to this color.

The original Snapchat logo featured a ghost smiling and sticking out its tongue. It was nicknamed Ghostface Chillah (along the lines of Ghostface Killah of the Wu-Tang Clan).

In 2013, the company rolled out an update where the ghost had no facial expression at all. According to the company, that was not an accident: the ghost was supposed to reflect the diversity of emotions the members of the community had.

More Info: 1000logos.net