Liverpool was the first English professional club to have a sponsor's logo on its shirts, after agreeing a deal with Hitachi in 1979. Since then the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered.

Liverpool Football Club is a professional football club in Liverpool, England, that competes in the Premier League, the top tier of English football. Domestically, the club has won nineteen League titles, seven Football Association (FA) Cups, a record eight League Cups and fifteen FA Community Shields. In international competitions, the club has won six European Cups, more than any other English club, three Union of European Football Associations (UEFA) Cups, four UEFA Super Cups (also English records) and one Fédération Internationale de Football Association (FIFA) Club World Cup.

More Info: en.wikipedia.org