Sally Starrs' numerous personal appearances at events were an attraction for both children and adults. She was considered not only a character personality, but also a total performer. Sally Starr became the first top-rated female DJ in the country, and worked as announcer, writer and producer while also appearing on stage and in movies. Sally Starr established herself as a pioneer in the history of early broadcast TV and radio in the United States.

Sally Starrs' broadcast and entertainment career began with creation of the character of a blonde cowgirl who hosted an afternoon children's program for Philadelphia station WFIL-TV (now WPVI) from the 1950s to 1971. Her program was usually known as Popeye Theater or a variation, which presented Popeye cartoons and Three Stooges shorts. She was also briefly the host of Starr Theater, which ran after Popeye Theater, and presented a cowboy movie. The program ran from the 1950s through 1971. She hosted a number of guest visitors including the Three Stooges and Colonel Sanders, plus local legends Dick Clark and Chief Halftown.

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