BDs is an abbreviation of "bandes dessinées", comics that are created for a French-language audience: "bandes dessinées" literally means "drawn strips" in French. Moreover, in Europe, the French language is spoken natively not only in France but also by about 40% of the population of Belgium and about 20% of the population of Switzerland. The shared language creates an artistic and commercial market where national identity is often blurred. Belgium and France, in particular, have a long tradition in comics and comic books.

Among the most popular Franco-Belgian comics that have achieved international fame are The Adventures of Tintin, Gaston Lagaffe, Asterix, Lucky Luke and The Smurfs.

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