"Charro!" is a 1969 American Western film starring Elvis Presley, shot on location at Apacheland Movie Ranch and Old Tucson Studios in Arizona. This was Presley's only film in which he did not sing on-screen; the film featured no songs at all other than the main title theme, which was played over the opening credits. It was also the only movie in which Presley wore a beard.

Ina Balin, Victor French, Barbara Werle, and Solomon Sturges co-starred. The film made a profit but was not a runaway success, and remains one of Presley's least-seen films despite being regarded among his best in terms of his acting.

Elvis portrays Jess Wade a role that was originally offered to Clint Eastwood, who turned it down.

In the film Elvis plays a former member of a gang of outlaws who is led to believe that an old flame, Tracy Winters, wants to meet him in a seedy Mexican saloon. He sees other members of the gang going into the saloon, and realizes he has been set up. He is forced t to go with them to their hideout.The gang has stolen a gold-plated cannon that was used by Emperor Maximilian in his ill-fated fight against popular Mexican leader Benito Juárez. He is told of a wanted poster that says the leader of the gang who stole the cannon has sustained a neck wound. The gang uses a branding iron to burn his neck and take his horse, leaving him stranded. He captures a wild horse in the desert. Jess then has to save the people from his former gang.

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