Avon Products, Inc. is a multi-level marketing company in beauty, household, and personal care categories. Avon had annual sales of $5.5 billion worldwide in 2018.

In May 2019, Natura & Co announced its intent to acquire Avon, with the deal expected to close in 2020.

Avon's founder, David H. McConnell initially sold books as a door-to-door salesman to New York homes. In September 1886, he decided to sell perfumes rather than books. He started the new business in Manhattan, New York.

The first Avon lady was Persis Foster Eames Albee. Avon uses multi-level marketing to recruit sales representatives, who sell beauty products, jewelry, accessories and clothing. Some of the brand-names used by the company include Avon, Avon Naturals, and Skin-So-Soft.

According to the U.S. government Avon has 5 million to 6 million sales representatives operating in over 100 countries as of 2014. Avon and its subsidiaries have 40,000 to 50,000 employees, 6,000 of which are in the United States.

Avon was an early member of the U.S. Direct Selling Association, which was founded in 1910. The company left the association in 2014, saying that the trade group was not paying enough attention to the industry as a whole.

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